JK Tyre introduces Levitas Ultra as premium tyre brand
JK Tyre and Industries has launched a premium tyre brand, 'Levitas Ultra' and with it has expanded its presence in the fast-expanding luxury Car segment. Dr. Raghupati Singhania, Chairman and Managing Director of JK Tyre and Industries, showcased the new tires today in Delhi.
The market for luxury vehicles has increased by about 50% in India, which is causing a rise in demand. With the introduction of "Levitas Ultra," JK Tyre is well-positioned to take advantage of this expansion by aligning it with the market's expanding needs.
These Ultra High Performance [UHP] tires, which have undergone thorough testing in Europe and India, provide best-in-class functionality in three crucial areas: maximum comfort, minimal noise, and high durability. The Levitas Ultra line is available in seven sizes and has been tailored to the temperature and road conditions in India.
JK Tyre also intends to expand the range of "Levitas Ultra" tires it offers, from 19 to 22 inches, in order to accommodate all luxury automobile sizes. The Levitas Ultra has received a 5 Star rating for fuel efficiency as part of its ongoing efforts to raise the sustainability factor and provide cutting-edge goods to Indian clients.
Commenting on the launch, Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, said, "At JK Tyre, we are proud of our pioneering role in developing world class tyres in India. With our focus on innovation, we are expanding our presence in the premium tyre space with the launch of the Levitas Ultra. These tyres are specially designed to offer our customers in the luxury car segment with a product that is engineered to offer unmatched performance across all key parameters of this demanding category be it ride and handling, grip levels, noise reduction or braking. At JK Tyre, we have been focusing on developing cutting-edge technologies and the introduction of these UHP tyres is the outcome of our unrelenting efforts towards excellence. We are confident that Levitas Ultra will become synonymous to high performance among premium car users."
