Jaguar Land Rover unveils its 4-metre Project Vector concept EV

Jaguar Land Rover has unveiled a funky-looking new concept vehicle, Project Vector, as part of its Destination Zero journey. The company says its Destination Zero mission is an ambition to make societies safer and healthier, and the environment cleaner. Jaguar Land Rover says its focus is on achieving a future of zero emissions, zero accidents and zero congestion – through its products, services and across its facilities.

In addition, the manufacturer says the Project Vector concept showcases an advanced, flexible, multi-use electric vehicle that is 'autonomy-ready'.

At the reveal, Jaguar Land Rover Chief Executive Officer, Prof Sir Ralf Speth, commented, "Jaguar Land Rover understands the trends shaping modern societies. Project Vector shows Jaguar Land Rover as a leader in innovation to make our societies safer and healthier, and the environment cleaner. Through this project, we are collaborating with the brightest minds in academia, supply chain and digital services, to create connected, integrated mobility systems – the fundamental building blocks for Destination Zero."

Jaguar Land Rover's compact, flexible vehicle concept measures just four metres in length and the company says it is designed for the city, packaging all its battery and drivetrain components into a flat floor, to allow a variety of uses. The passenger compartment allows seating configurations for private, or shared use and even the opportunity for commercial applications, such as last-mile deliveries. Interestingly, while the concept is fairly futuristic looking, the interiors have two very traditional elements – the three-spoke steering wheel and the conventional bucket seats.

Tim Leverton, Project Director said, "The megatrends of urbanisation and digitalisation make connected urban mobility systems necessary and inevitable. Shared and private vehicles will share spaces with and be connected to public transit networks, so you can travel on demand and autonomously. That is a complex task, best achieved by working together with partners across the spectrum of vehicles, infrastructure and the digital world.

Jaguar Land Rover says its project vector has been created with the mission to raise the quality of future urban living. It has been developed at the National Automotive Innovation Centre to gain the advantages of working with agility and close collaboration with academic and external partners.