Jaguar Land Rover to invest in research projects
Jaguar Land Rover virtual simulation
Jaguar Land Rover (JLR), the wholly-owned subsidiary of Tata Motor, announced on Thursday that it will invest 10 million pounds on working with UK's foremost academic establishments, including the Engineering and Physical Sciences Research Council (EPSRC), to develop virtual simulation industry.
"The unique 10 million pound (INR 87.53 crore) five-year collaboration between Jaguar Land Rover and the country's leading academics will develop the capability of the virtual simulation industry in the UK and will give manufacturers like Jaguar Land Rover access to new, world-class simulation tools and processes," JLR said in a statement.
This endeavour is in collaboration between JLR and institutions such as EPSRC, Loughborough University, University of Leeds, University of Cambridge and Warwick Manufacturing Group (WMG).
"These projects will help us analyse increasingly complex cars at whole vehicle, system and component levels, as well as enhancing the high performance computers that industry will use in the future to mine increasing amounts of more complex data" Jaguar Land Rover Engineering director Bob Joyce said.
The tie-up will allow the development of advanced new simulation tools and processes. The research will work towards enhancing the extent and quality of virtual simulations and visual quality and even putting to use smells and sounds to make the end results more realistic. Employing advanced simulations will allow JLR to design, develop and test complex vehicle parts and assemblies at a faster pace. Thus, product development times will reduce, causing monetary benefits. The reduced dependence on physical prototypes will have both monetary and environmental benefits.
