Indian Supercross Racing League season 2 unveiled by Salman Khan
Bollywood actor Salman Khan unveiled Season 2 of the Indian Supercross Racing League (ISRL) where he serves as the brand ambassador. The press conference in Mumbai highlighted Salman's involvement and plans to join as an investor.
Salman Khan also launched the 'ISRL Proving Grounds' dedicated to grassroots motorsport development in India. The facility will be built on a 7-acre site near Pune, it will feature multiple purpose-built tracks including those for amateurs, kids, motocross, supercross, ATVs, electric bikes, trail riding, and more.
Speaking at the event, Salman Khan said: "I've always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that's something I connect with deeply. With the launch of the 'ISRL Proving Grounds', we're giving India's youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans."
Speaking on the occasion, Veer Patel, Managing Director of ISRL, added: Salman Khan's evolution from brand ambassador to investor is a testament to his confidence in ISRL's vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India's next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India.
ISRL's 5-year roadmap includes rapid expansion across multiple cities, international collaborations, global athlete participation, and significant growth in franchise value, sponsorship revenue, and brand partnerships.
Related Stories
