Hero unveils the all-new Pleasure with Integrated Braking System in India

Team OD Published: October 10, 2013, 04:10 PM IST

Hero Motocorp Ltd has unveiled the all-new Pleasure with Integrated Braking System or IBS. It's the company's 100cc scooter targeted at women.


The IBS is a system of linking the front and rear brakes of a motorcycle or scooter. This means that pressing just one of the brake levers applies both the front and rear brakes. It is different from the one used in Maestro, which itself is derived from Honda's Combi-Brake System which applies the front brake when the rear brake is brought into use. It however doesn't come into play when only the front brake is applied.  IBS in the meanwhile is a new safety feature designed by Hero's R&D team and they have applied for a patent.


The all-new Pleasure also gets some really cool features such as a mobile charger socket and boot light in luggage box. It will come with a lockable glove box, combination ignition lock with seat opening and sidestand  indicators.

Along with Pleasure, HMCL has unveiled a number of new motorcycles including the all-new Splendor iSmart with start-stop, the 150cc Xtreme, the all-new Karizma and ZMR, and a number of upgrades to other products such as HF Dawn, HF Deluxe. Also in the pipeline is an all-new Passion Pro.

Splendor is the highest selling motorcycle in the world and is single-handedly responsible of Hero MotoCorp's global dominance in terms of sales.

[Read more about the Splendor iSmart launch here]

Price (Ex-Delhi)
Starts Rs 44,900
Max Power(ps)
Max Torque(Nm)
77.00 Kmpl

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