Ford opens its first dealership in Myanmar
Ford has opened its first authorised dealership in Myanmar. The dealership is located on Insein Road in Yangon, the commercial centre of Myanmar.
The inaugural portfolio of Ford vehicles for Myanmar includes Ranger and F-Series pickups, Explorer and Everest SUVs and the Taurus passenger car.
The American carmaker has entered a joint venture with the RMA Group (an emerging markets specialist with operations across Asia and Africa) and Capital Automotive Ltd (subsidiary of leading Myanmar conglomerate, Capital Diamond Star). It has announced a 5 year/1,00,000km warranty on all Ford vehicles, which apparently is the most comprehensive coverage in Myanmar.
The dealership comprises a 2,600-square-metre facility with a showroom that can display 12 vehicles along with a service bay capacity of 12 vehicles. The Ford vehicles will be procured from its plants in North America, Europe and Thailand.
"Together with RMA Group and Capital Automotive, we are excited and committed to serve customers in Myanmar with our world-class Ford vehicles and an unmatched ownership experience. Every aspect of the facility has been designed and built to provide an industry-leading customer experience which is so important to Ford, especially here in Myanmar, where for many people, a new Ford will be the first vehicle they have ever owned.Over the coming months, Myanmar customers will see a full showroom of global Ford cars, trucks and SUVs, representing all vehicle segments," said David Westerman, regional manager, Asia Pacific Emerging Markets Group, Ford Motor Company.
Ford is currently experiencing its largest industrial expansion in more than 50 years and anticipates that between 60-70 per cent of its global growth by 2020 will occur in the Asia Pacific region. "This represents the latest step in Ford Motor Company's aggressive expansion in Asia Pacific, and will help us to more fully realise the opportunity across the ASEAN region," said Matt Bradley, president, Ford ASEAN.
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