Fiat 500 La Prima limited edition costs as much as a luxury sedan
Ever since the new-gen all-electric Fiat 500 debuted in March this year, the Italian carmaker has been shoring up interest in the hatchback with a slew of limited-run luxury-themed models. Special collaborations with design houses Armani, Bvlgari and Kartell have already sold out.
The Fiat 500 La Prima is the latest in this line of limited-run versions. Largely a styling package, the La Prima can be had in both convertible and sedan bodystyles. The convertible has already sold-out with bookings now open in Europe for the hatch version.
Additions to the third-gen Fiat 500 in La Prima trim are three bespoke paint options: Ocean Green (mica-coated), Mineral Gray(metallic) and Celestial Blue (three-layer). There is also a unique alloy wheel design and a panoramic sunroof. The convertible gets a special fabric for the roof. There is also a different rear spoiler on these cars and variant-specific emblems on the body. Lastly, the interior gets a new eco-leather trim.
Other than this, the Fiat 500 La Prima comes with all the headlining features of the third generation city car, which you can read about here. It remains mechanically unchanged in this form. The 42 kWh lithium-ion battery gives the Fiat 500 a 320 km WLTP range. With a fast charger, this battery can be charged to 80 per cent in 35 minutes. An easyWallbox is supplied with the La Prima that can charge at up to 7.4 kW.
This battery powers a 118PS motor that give the Fiat 500 a restricted top speed of 150 kmph and a 0 to 100 kmph time of 9.0s. The 0 to 50 kmph time is a brisk 3.1s. There are three driving modes on offer: Normal, Range and Sherpa. The Sherpa mode can be used to minimize energy consumption when the charge drops below a certain level.
The La Prima does not come cheap, prices start at EUR 34,900 or around Rs 30 lakh before taxes and duties. This makes it as pricey as anything from a German luxury brand.