Wake up Sid!
It's been a month of many auto launches. Just last week we had two in a row, first the all new B-Class and just two days later Mahindra invited us for the release of their all new Quanto mini SUV. Now both these cars are niche products and create a whole new segment for themselves. Naturally we expected some pretty interesting press conferences but not quite what was in store for us.
The B-Class conference was all about how the car is aimed at young individuals who are interested in things like adventure sports and such. We were then introduced to a character named Sid who is a young chap who works hard all week and parties harder over the weekend. The B-Class we were told is the perfect car to take care of Sid's needs. Us media folk were given a nice multi-tool at the end of the launch.
And then we went to the Mahindra event. The Quanto is also aimed at the young customer, one who works hard all week and is looking to get out on the weekend. Mahindra is marketing it as a life style product after all. However the sense of dj vu got a lot stronger when we were shown the Quanto's new tv ad. It revolves around a young man named, yes you guessed it, Sid! And things became even more of a freaky coincidence when we discovered what Mahindra had got us as part of our press kit- another multi-tool kit.
Someone is definitely going to be hearing about this, either at the Mahindra or Merc PR camps or both. We're not sure how both events turned out being so funnily similar. All we know is that if young Sid does wake up to the fact that he can't afford a B-class, then there's always the Quanto.
