The Sedan Difference - VOLKSWAGEN VIRTUS
The mid-size sedan segment has long been under the realms of the known players which had the market sort of saturated, these similar faces saw a new competitor and a fresh player in this much awaited intervention from Volkswagen. The Virtus has reignited the sedan segment with its fresh approach and reinvented technology diverting the much in rage SUV market in the country, for a swing on the sheer class a sedan brings to the table.
The Virtus comes in two segments, the practical yet high-octane Dynamic Line comes with a 1.0L TSI engine in 6-speed manual transmission or automatic transmission options. The GT badge of the Volkswagen is a well-known exciting aspect which has intrigued enthusiasts for generations now, and the Virtus performance line is no exception. The sporty GT badged Performance Line runs on the revolutionary 1.5L TSI EVO engine with active cylinder technology mated with a 7-speed DSG transmission. The Virtus boasts of the typical Volkswagen exhilarating performance despite of it being fuel efficient keeping in mind the requirements of the Indian auto market
Volkswagen with its own timeless appeal concocted with latest styling elements makes the Virtus stand out in the crowd like no other. Being the longest (4561 mm) and widest (1752 mm) in its segment gives the Virtus an unmistakable presence on the road accentuated by the sharp shoulder lines resulting in a streamlined appearance. Other stylistic elements include a rear chrome wing, dual shoulder lines, and signature LED tail lamps making the Virtus quite a head turner.
In terms of space the Virtus boasts of a segment leading long wheelbase (2561 mm) making it significantly spacious and luxurious inside with a massive boot space of 521l for the long trips. With multiple premium elements like a digital cockpit and infotainment system in the latest "island" placement, premium leatherette seats with contrast stitching, chrome detailing and premium decor inserts on the dash, the Virtus speaks class and nothing else.
The Indian auto sector is rapidly evolving as buyers have become more concerned over safety and quality over just the overall financial aspect of owning a car. This has led the major car makers in the market to double their efforts towards safer mobility for the country. Volkswagen being their German self, have achieved it with the Virtus excelling at safety on all fronts.
Virtus is packed with 40 plus safety features including up to 6 airbags ensure safety in the event of a critical crash, and Electronic Stability Control which detects critical situations and prevents skidding. Park distance control & rear-view camera make parking in tight spots easier than ever. Multi-collision brakes, and Hill Hold Control makes driving in different terrains safer. While the tyre pressure deflation warning, 3-head rests at the rear, ISOFIX child seat anchorage, and brake disc wiping clearly making the Virtus a safe choice.
This ensures us of the coveted German engineering in cars with Volkswagen's relentless attempts at enhancing safety standards and pushing it to the very limit that Virtus enjoys the badge of being one of the safest cars on the road today. There is another factor currently brewing in the Indian market and that is affordable and sustainable service practices. This again has been efficiently brought to the table by Volkswagen with their '4EVER Care' which ensures buyers absolute peace of mind regarding their after sales service requirements and has been proved to be quite affordable too.
Being a sedan it is a tad bit difficult nowadays to put up with the raving SUV market across different size segments, on the contrary the Virtus has actually created a stir in the market by becoming the most popular mid-size sedan in its class just six months since its launch. Latest tech, refined engines and classic Volkswagen driving experience coupled with seamless connectivity and absolute safety; makes for the perfect recipe which is the path breaking Virtus. This means that with offerings which are worth it, no segment is a saturated one and it can be easily flipped over with launches such as the Virtus.