COVID19 impact: Hyundai announces second phase of CSR activities

Tuhin Guha Updated: August 18, 2020, 09:03 PM IST

Hyundai has announced the second phase of its Hyundai Cares CSR initiatives focused on fighting the coronavirus pandemic. Effective from August to December 2020, this will involve three main projects.

The first of these is being called Project Rakshak beginning in August 2020. Under this, approximately 30,000 made-in-India Khadi masks will be handed over to the Gujarat and Maharashtra state governments for creating a healthier environment. Khadi has a strong association with the Indian freedom movement and this initiative is meant to support this cottage industry.

The next initiative is one called Shikshak. Starting September 2020, 1000 tablets loaded with two years of academic course curriculum will be distributed to the children of COVID warriors from lower-income groups. Finally, under the Grameen Sanitisation program,  a sanitization drive will be undertaken to disinfect 292 districts/tehsils across India. A mobile van will sanitize public spaces in these areas using Ministry of Health approved disinfectants ensuring a safe ecosystem.

S.S Kim MD and CEO of Hyundai Motor India Ltd. said of these initiatives, "As a responsible and caring brand, Hyundai has responded to the pandemic with various meaningful social initiatives and lent support to the Indian Government in its resilient fight against COVID-19. Guided by our global vision of 'Progress for Humanity' and building further on the strength of our phase 1 activities, we are glad to announce phase 2 of our Hyundai Cares 2.0 initiatives. Our efforts have taken the next dimension to focus on health, education and a clean India for strengthening the society to live in the new normal ecosystem for a happy life."