Coronavirus impact: Triumph Motorcycles to cut 400 jobs globally

The ongoing Coronavirus pandemic has affected the automobile industry severely across the globe. Triumph Motorcycles has recently reported a drop in sales in its entire range of premium motorcycles which is in range of 40-65 percent in some of the key markets like US, UK, Italy, France and Germany. This has compelled the British brand to announce 400 job cuts from across the world, out of which 240 are believed to be from the U.K. alone.

The Brit motorcycle manufacturer has operations in India, Brazil, France, Japan, Spain, Italy, Luxembourg, Netherlands, Thailand and China. While the company's manufacturing base is Hinckley, Triumph Motorcycles also has plants in Thailand, from where the Rocket and Bonneville range are imported to India, along with assembly operations in India and Brazil. We

In an announcement, Nick Bloor, Chief Executive, Triumph Motorcycles, stated, "These are challenging times for everyone as individuals, but also for the company. No business could have anticipated the scale of the coronavirus crisis and its economic consequences. The pandemic has caused significant damage to the global motorcycle market, and sadly, we have to respond and react accordingly as both a responsible employer and as a business that invests for the future.

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He further added, "These are not easy decisions to make, especially when individuals' livelihoods are affected; however regrettably the scale of impact of COVID-19 necessitates us to restructure now in order to protect the long term health and success of the Triumph brand and business."