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Coronavirus impact: MG Motor India launches the 'Shield+' program

Team OD  | Updated: May 21, 2020, 07:59 PM IST

MG Motor India has launched the 'Shield+' program that is focused on serving customers in the post lockdown world while protecting its employees and the customers from the Coronavirus pandemic. This includes enhanced sanitisation, doorstep delivery of services and contact-free technology. Under the contact-free technology, the company is offering a voice-guided demonstration of its vehicles. And specific feature explanation can be accessed by scanning of QR codes.

The company has rolled out an Over-The-Air updates facility which allows the vehicle to update its infotainment system and software without making a visit to the service station, just like an app on your smartphone. The company is also offering doorstep service facility and it includes sanitization, disinfection, and fumigation through trained technicians. MG recently launched the My MG app, it allows the customers to track the service progress of their vehicles live on their smartphones and payments can also be made digitally.

The 'Shield+' program focuses on social distancing and sanitisation of service stations and workshops to protect its employees and customers and reduce the risk of contracting the Coronavirus. This will also include thermal scanning of all the employees and visitors, use of PPE for visitors and employees and regular disinfection of display cars at the dealership.

Gaurav Gupta, chief commercial officer at MG Motor India, said, "As a forward-looking brand, we constantly look at innovation and technology to drive better customer experiences. In the new era, digital and contact-less experiences play an even more crucial role. Shield+ is an umbrella sales and service programme aimed at the complete convenience of our customers in the new normal and is a testimony of our commitment to the safety of our customers. The program keeps customer experience at the core and is driven by the innovation and technology, a core pillar at MG."

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