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Coronavirus impact: Mercedes-Benz roll out customer centric financial schemes

Team OD  | Updated: May 26, 2020, 03:19 PM IST

Mercedes-Benz has introduced new financial schemes under the Wishbox 2.0 initiative to encourage customers and it also includes additional benefits for doctors. The Wishbox 2.0 aims to improve customer sentiment during these unprecedented times and it covers long tenure loans, low EMI schemes, buy-backs and incentives up to Rs 1 lakh for doctors.

These schemes are only applicable on select models of the Mercedes-Benz fleet, it includes the C-class, E-class sedans and the GLC SUV. The Wishbox 2.0 initiative enables a potential customer to avail an industry-first 10-year loan tenure, it means an EMI of Rs 1,499 per lakh and the customer can also opt for a guaranteed buy-back option after 5 years.

There are standard loans on offer with tenures ranging from 3-5 years and the customer does not have to pay EMIs for the first three months. Customers can also choose a low EMI option that allows payment of low EMIs for the first six months and then regular EMIs have to be paid from the seventh month. The brand has also pledged a donation of Rs 15,000 to the PM CARES fund for the first 500 cars that will be sold online.

Mercedes-Benz is not the only brand that has introduced customer-centric financial schemes, many manufacturers have rolled out lucrative deals on purchase of their products through their online and digital platforms. This has been done to reduce footfall to the dealerships and generate traffic on the online platform.

Recently, three employees of Hyundai have been tested positive for the COVID-19 virus and one case has been reported by Maruti Suzuki as well. This evidently shows that a chance of relapse is highly likely if we do not adhere to the safety instructions and social distancing norms set by the government and local authorities.


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