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Coronavirus impact: Maxxis India resumes partial production at Sanand plant

Sumesh Soman  | Published: June 11, 2020, 09:30 AM IST

Maxxis India has announced that it has resumed operations partially at its manufacturing facility at Sanand, Gujarat. The company has restarted operations initially with a leaner workforce and while adhering to all COVID-19 safety guidelines set by the government and authorities. The company has restarted functioning after it the Ministry of Home Affairs and Gujarat State Government stated a few relaxations in the state. The company had shut down its operations at its manufacturing facility on 23 rd March 2020 for a period of 42 days after the government issued a complete lockdown across the nation because of the Coronavirus pandemic.

The manufacturing facility will be operated in shifts and with restricted manpower, all employees will be provided with masks and it is mandatory to wear them while working at the plant. Employees will follow social distancing at all times and maintain a minimum distance of six feet between each other. And all employees will pass through a disinfectant tunnel before and after work. These measure hae been taken to ensure safety of employees while the company resumes operations in the post lockdown world.

In other news, Maxxis Tyres entered a partnership with Yamaha and the collaboration will now allow co-branded Maxxis tyres to be sold at Yamaha and Maxxis dealerships. The company also came up with a new campaign to support the lockdown and revised its logo for spreading awareness about the Coronavirus pandemic. Their revised logo signified the initial 21-day lockdown. The roman numerals brilliantly integrated into the brand's name denoted the lockdown tenure in the country and they also shared the message to stay home and stay safe through their social handles on Instagram and Facebook. The message conveyed "stay in and stay safe, 21 days can change lives, one can find 21 ways to stay busy for these 21 days of curfew period, it advises to do anything but step out during this quarantine period".

Liu Chun Hsuan, plant head at Maxxis India said, "We welcome the announcement of reopening manufacturing in Gujarat made by the central and state governments. Following the order, we have restarted partial production from 4 th May at our state-of-the-art facility in Sanand. All activities will be carried out in accordance with the government regulations and guidelines while also observing the company's highest standards of safety and hygiene for our employees."


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