Coronavirus impact: Honda 2Wheelers recorded a sale of 54,820 units in May 2020
Honda 2Wheelers has announced that it has clocked a sale of 54,820 two-wheelers in the month of May. And this includes 54,000 domestic dispatches and 820 two-wheeler exports. The manufacturer has also announced that the 2Wheeler retails sales have crossed 1.15 lakh unit-mark for the month of May and the cumulative sales have crossed six lakh units. The company has also serviced over 10.5 lakh two-wheelers at its service stations across the country.
The company has rebooted the entire ecosystem of the company including dealers and suppliers in May 2020. Over 70 per cent of the dealers have resumed operations across the country and all 308 suppliers of the company have received permissions to restart operations. As an effort to curb footfall at the dealership and service stations, the company has rolled out digital platforms that cater to all customer need regarding to sales and service. It offers product selection, secured online payment to doorstep test rides and delivery. The company has also introduced lucrative deals and financial schemes after considering the market condition to help customers with quick and burden-free ownership. Customers can avail up to 100 per cent loan to value, low down payment and savings going up to Rs 12,000 and EMI options are available for over 20 credit and debit cards.
Yadvinder Singh Guleria, director of sales and marketing at Honda Motorcycle & Scooter India Pvt Ltd, said, "May '20 saw the wheels of business start turning slowly after the zero dispatch in the month of April '20. By now, a sizable 70 per cent of Honda dealerships have resumed their operations. With sufficient availability of six BSVI products at our network (three scooter and three motorcycle models), our network was able to kick off initial sales momentum crossing over 1.15 lac retails in May'20. In the new Coronial Era, Honda dealerships are increasingly promoting digital contactless customer engagement. An early encouraging sign based on our survey is that close to 80 per cent of the intenders are looking forward to purchase their favourite Honda 2Wheeler within three months of the lockdown opening. Moreover, there is an increased propensity of the buyers preferring a two-wheeler over public transport for daily commuting, in this time of social distancing. Our network has swiftly realigned their operations to welcome them and meet new expectations of the customers. On the BSVI front, #AQuietRevolution from Honda continues to change the game with over six lac BSVI two-wheelers of Honda dispatched to the market. Parallely, Honda is accelerating its product development schedules to recover on the lockdown delays. We are happy to announce our first launch in FY'21 - the all-new CD 110 Dream BSVI (Honda's 7th BSVI model) at an attractive price starting from Rs. 62,729*."