Coronavirus impact: Audi introduces online sales and service facility
The German carmaker has announced its digital sale and aftersales facility. This initiative falls in line with the social distancing guideline set by the government to curtail the spread of COVID-19. It allows the customers to book an Audi without leaving the comfort and safety of their homes. And the existing Audi owners can book service appointments that also has a doorstep pick and drop facility. Now, customers can view their choice of a car by augmented reality integrated into the official Audi website. Customers just need to scan the QR code and they can experience their Audi in their comfort zone. A 360-degree product visualizer helps the customer explore the features in detail.
For those who have booked service session for their cars can schedule a pick-up and drop service as per their convenience. Real-time status of the car and online payment options will be added with time.
The website now allows the customer to approach the entire dealership experience while sitting at home. You can browse the cars and experience them in a 360 degree while configuring the exterior, interior and other equipment. Once done, a unique code is generated that can be entered to identify your specific car. The customer can pay online and the closest dealership will get in touch with you regarding the vehicle delivery and other formalities. The website also offers an EMI calculator with finance options that can be availed by the customer.
Balbir Singh Dhillon, head of Audi India said, "Digital customer-centric initiatives are a key focus area for Audi in India. We have been at the forefront of enabling and introducing future technologies for our customers including Augmented and Virtual Reality elements. Taking this Digitalization strategy a step forward, we are pleased to announce digital sales for our product portfolio and after-sales support for our existing and future customers. While our belief in a digital future is already profound, the advent of Covid-19 has only made it stronger as to how we interact with our customers going forward. With the initiatives announced today, we are taking digital experiences to the living rooms of our customers and offering them the flexibility to purchase their preferred Audi of choice and even book their next service appointment online."
He added, "Digitalization plays a major role in buying and engaging with a customer. Audi India leaped into 2019 by becoming the first luxury carmaker to unveil and introduce a digitalization roadmap "myAudi Connect". Digitalization will continue to be at the core of our strategy. As a brand, we are investing holistically in all possible avenues to be 'Future Ready'. Through all our digitalization initiatives, we want our customers to experience what we stand for - 'Vorsprung durch Technik'."