Citroen's brand awareness campaign receives a warm welcome in India
In a contest started by Citroen to make the brand familiar to Indians, the French carmaker has received an overwhelming response in the form of increased social network engagement. The official handles of Citroen on Instagram and Facebook saw a hike in followers and engagement.
The participants showcased Citroen's logo (Double Chevrons) in the form of food, yoga, monuments, architecture and more. Also, a strategic partnership with Kalki Koechlin, who has French roots, drove in over two lakh views in three days.
The 30 winners of the contest win lifestyle products from Citroen - That includes a scale model of the C5 Aircross SUV that will be launched in the country in 2020. The gift hamper also includes a book that traces Citroen's 100-year history through its landmark models.
Commenting on the contest, Roland Bouchara, senior vice president, sales and marketing, Citroen India, said, "We are thrilled to see the excitement for the Citroën brand from people across the country. The #InspiredByIndia campaign has resonated with the Indian audience and this contest allowed them to express their creativity using our logo. It also brings out the deep sense of culture and diversity, which is a unique facet of India. Citroën has been around since 1919 but still relatively unknown in India and so for us initiatives like this helps build the familiarity and gives us a platform to share the rich heritage and legacy of the brand. Our heartiest congratulations to the winners of this contest."
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