Castrol launches new engine oil to protect cars from stop-start driving
Castrol has launched the Castrol Magnatec Stop-Start, a new engine oil which is supposed to protect the engine from rapid stop-start city driving. The principle behind this technology involves molecules of the oil clinging to critical engine parts to form a self healing layer of protection. Castrol claims that even if these molecules are removed in the process of fighting wear, the other molecules rush in to restore the protective layer.
"This engine is a result of thousands of hours of research in the laboratory and in partnership with one of the finest universities," said Soma Ghosh, vice-president, marketing, Castrol India. Castrol has developed this oil in association with TomTom (provider of navigation and location based products and services). According to TomTom, on an average, drivers stop and start their vehicles over 18,000 times a year. The company wants to position this lubricant as the ideal engine oil for bumper to bumper traffic across cities.
Castrol Magnatec engine oil press release
|PRESS RELEASE Castrol launches new engine oil to protect engines from stop - start driving Castrol MAGNATEC STOP-START provides instant protection from the moment you start the car every time you start 1st July, India: Castrol, one of the world's leading engine oil manufacturers, has launched an innovative solution to an everyday city driving problem Castrol MAGNATEC STOP-START - a new engine oil which protects cars from engine wear caused by stop-start city driving. Whether it's on the school run, a short drive to the shops or a busy commute in heavy traffic, all that idling in traffic and waiting at various junctions causes microscopic wear in engines. Castrol MAGNATEC STOP-START has been developed specifically to protect against damage caused by driving in stop-start conditions. The oil is the result of innovative development by scientists and engineers at Castrol's many technology centres around the globe. Intelligent molecules in Castrol MAGNATEC STOP-START cling to critical engine parts and form a self-healing layer of protection. Even if molecules are removed in the process of fighting wear, others rush in to restore the protective layer. Critical engine components are protected at each stage of stop-start driving, from the very first start, to the very last stop, and every stop-start in between. Soma Ghosh, Vice President-Marketing, Castrol India, said: "Not many people know that stop-start driving can result in additional engine wear. At Castrol, we have spent thousands of hours in the laboratory and in partnership with one of the world's greatest universities, developing an engine oil that specifically protects engine parts against the wear of stop-start driving." Milind Vaidya, India Technology Manager said: "We have developed Castrol MAGNATEC STOP-START in response to a genuine issue on thousands of roads across the globe. Data from the Castrol MAGNATEC STOP-START Index, powered by Tom Tom shows that on an average, drivers stop and start their cars over 18,000 times a year. India's traffic congestion in main urban areas is something that is experienced daily, with stop-start driving a feature of people's everyday commute. Castrol MAGNATEC STOP-START is the ideal lubricant to provide the right protection for car engines in these conditions."|