Car sales February 2021: Nissan continues on highest-ever sales run, with 4,244 units moved
Nissan India has reported 4,244 units wholesaled for the month of February 2021, which represents a 5.5 per cent growth over the 4,021 units moved in January of this year, itself Nissan's strongest ever sales performance in just under three years. The strong performance can be wholly contributed to the introduction of the Nissan Magnite, the company's first-ever sub-4m SUV, which began deliveries in the last week of December 2020. Nissan India has also begun expanding its sales and service network, as part of the Nissan NEXT strategy symbolised by the new 'flat' logo debuted on the Magnite, adding 30 new service centres and 20 new showrooms across the country, apart from kicking off 'virtual test drives' and express service facilities.
Japan's second largest automaker success here in the Indian market has of course seen a massive upturn thanks to the Magnite, with the company having moved only 1,413 units overall in the same month last year, and only 599 units in December 2020, before the Magnite rolled out. Currently, bookings for the Magnite are said to have crossed the 40,000 mark, and Nissan has delivered 6,582 units of the Magnite thus far.
The company reports that its jointly-owned manufacturing plant in Chennai with Renault (Nissan holds 70 per cent) has been operating at full capacity, in three shifts, to respond to the overwhelming demand and reduce waiting times for the Magnite. Comparatively, the plant was just at 43 per cent utilisation for January 2020, producing the Nissan Kicks SUV and other models for export.
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