Bajaj Auto takes over sales and marketing operations of Triumph in India

Gajanan Kashikar Updated: April 10, 2023, 07:52 PM IST

In a most recent announcement, Bajaj Auto - the Indian two-wheeler manufacturer - stated that it and Triumph Motorcycles - a British marque - have completed the transfer of Triumph's India sales and marketing operations to Bajaj Auto. With this transfer, not only Triumph's offerings will be available at Bajaj Auto dealerships, but both brands will also launch all-new co-developed motorcycles.

Bajaj-Triumph Partnership: Details

Triumph Motorcycles and Bajaj Auto partnered up in 2020. As a part of this strategic partnership, both entities promised to develop a new range of Triumph motorcycles. These motorcycles will be manufactured at Bajaj Auto's Chakan facility in Pune, Maharashtra and will create a new entry point for the Triumph brand around the world.

Further, Bajaj Auto, as a part of this partnership, will now oversee 15 Triumph showrooms in the country. In line with expanding its portfolio, Bajaj Auto will also introduce 120 Triumph showrooms in India in two years. Notably, Bajaj Auto already looks after sales of its two-wheelers, Chetak Electric, KTM, and Bajaj three-wheelers.

Triumph Mangalore Dealership

In a regulatory filing on exchanges, Bajaj Auto said, "This launches the next phase of the partnership, effective from April 1, 2023, where all the current 15 Triumph Motorcycle dealerships will be managed by Bajaj Auto."

Bajaj-Triumph New Motorcycle: What to expect?

In other news, a Bajaj-Triumph motorcycle prototype was recently spotted testing in India. As seen in the latest batch of spy pictures, the bike appeared to be production-ready. More importantly, it was also fitted with India-specific bodywork elements, such as a saree guard and a registration plate mount at the front.

If the spy shots are to go by, the upcoming Bajaj-Triumph naked motorcycle is likely to get upside-down front forks, a rear monoshock, and a front and rear disc setup. It could also benefit from dual-channel ABS, all-LED lights, digital instrument cluster, assist and slipper clutch, traction control, and Bluetooth connectivity, among others.

It is believed that the new Bajaj-Triumph motorcycles may get a 250cc to 400cc, liquid-cooled, single-cylinder engine paired with a six-speed gearbox. This new motorcycle could come with a sticker price between 3 lakh and 4 lakh. Meanwhile, Bajaj-Triumph could launch the new bike by later this year.

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Price (Ex-Delhi)
Starts Rs 1,02,700
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