Automatic variants dominate sales of Mahindra Thar
Last year, Mahindra launched the new-gen Thar at Rs 9.80 lakh, ex-showroom. Apart from the fact that it received a new design with a strong resemblance to the Jeep Wrangler and an all-new platform with a modern suspension setup and creature comforts, the Thar has migrated from a function 4x4 vehicle to a lifestyle offering, which has welcomed new range of customers. And the Thar has become a smashing hit with everyone as the company received 6,500 bookings in December alone, stated the company in a recently held virtual briefing. However, there is a waiting period of close 10 months.
Presently, Mahindra has only trims of the Thar, the AX optional and the top of the line LX trim. The other variants have been put on hold while the one with side-facing seats has been called off. The company confirmed that the supply chain of anything related to semiconductors has been affected due to the constraints in its import and is one of the main reasons for the long waiting periods. That being said, the company is working on a buffer to not let the production get affected by it. Mahindra confirms that the demand for automatic variants amounts to 50 per cent of the overall numbers for the Mahindra Thar, which highlights its acceptability from the new-age customers and not just purists.
The SUV achieved a four-star rating in recent Global NCAP crash tests. The hardtop model tested was equipped with two airbags, seatbelt pre-tensioners, four-channel ABS, ESC, roll cage and ISOFIX anchorages (the latter three are available on higher-spec variants) and achieved a four-star rating for both adult and child occupant protection. The report from Global NCAP details a good rating for head and chest protection for the co-driver, and good and adequate ratings for the driver's head and chest respectively.
Starts Rs 9.8 Lakhs
Starts Rs 53.9 Lakhs