Audi opens showroom in Bhubaneswar

Team OD Published: May 29, 2013, 02:30 PM IST

Lara Dutta along with Devjyoti Patnaik and Michael Perschke during the launch of the Audi showroom in Bhubaneshwar

After overtaking BMW to become the number one player in the luxury car market in India, Audi is expanding its reach in various part of the country. The company has opened its first showroom in Bhubaneswar, Orissa -- its second in the eastern part of India. Audi's entire India model range will be available through this showroom. Audi Bhubaneswar, is spread over a total area of 11,500 sq.ft making it the largest luxury car showroom in the state of Orissa  and can accommodate 14 cars in the display area. The showroom will also have Audi-branded merchandise and customer will be able to order customised products. Audi Bhubaneswar can also service 15 cars in a single shift in a total of nine bays. There is also an integrated body and paint shop at the service centre, located just behind the showroom.

Audi India plans to expand its network to 34 dealerships by the end of 2013 from the existing 26 centres. Earlier this year, the company opened new showrooms in Mumbai South and Lucknow.  Last year saw the opening of Audi showrooms in Raipur, Kanpur, Goa, Navi Mumbai, Coimbatore, Delhi West, Nagpur and Bhopal. Audi will also be opening a new showroom in Vadodara shortly.

Michael Perschke, head, Audi India said, "We have achieved stellar sales performance in FY 2012-13 and in the first quarter of 2013, and became the No.1 luxury car brand in India. Our dealer expansion strategy has helped us to tap the underlying growth potential of the luxury automotive market of India and reach the maximum number of potential buyers across the country. Customers in Tier II cities are exhibiting an increased appetite for luxury and are appreciative of the sportiness, progressiveness and sophistication that our brand offers. Orissa is a key market for us and I am confident that Audi Bhubaneswar will play an integral role in sustaining the momentum that Audi India has created in reaching the pole position."

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