2020 Mini lifestyle collection
The Mini lifestyle collection 2020 features fresh colours and an inspiring design that go well with the brand's corporate identity, especially the Mini Electric. Not only is it visually appealing with its distinctive styling but the raw materials used to make these accessories are made of high-quality recycled natural materials promoting sustainable growth and a future-oriented character of the brand.
The usual collection includes textile accessories, bags and luggage, but the 2020 Mini lifestyle collection also covers products for children, practical everyday companion accessories and mobility products. And for the first time, the design and styling of the textile products reflect the corporate identity of the Mini with contrasting colour stripes and the Mini wing logo. The highlight of the colour palette is the new Energetic Yellow that specifically establishes the Mini Electric brand. Other products get colour schemes that include Chilli Red, Island Blue and British Green that is based on the paint jobs from the Mini product fleet. The bags and accessories also feature a new tricolour block that has been developed from the previous two-tone design.
The accessories include keyrings, notebooks and sunglasses. Mini has joined hands with Bracenet to make keyrings out of upcycled fishing nets. These are handcrafted in Germany into high-quality keyrings and are available in two colour combinations. It is made of stainless steel ring and a piece of ghost net. The raw material for the product includes fishing nets that were lost or intentionally dumped at sea and were recovered by Bracenet. The product sends out a clear signal about sustainability and recycling. Similarly, the glasses are made of biologically degradable acetate and the high-quality Zeiss lens offers 100 per cent protection from UVA and UVB rays. The same principle has been used in the production for the Mini contrast edge notebook as well. It comes with elastic clasp, pen loop and cover made of high-quality bookbinding linen. It also wears the Mini logo on the front page.
The Mini lifestyle collection 2020 includes pouches, bags and wallets made of high-quality material and the new tricolour block design. The Mini tricolour block shopper is a very good choice for occasional shopping sprees and the Mini tricolour block duffle bag is ideal for short trips and everyday use. Both products are made of water-repellent canvas and it is available in a choice of three colour combinations. It also wears a rubberised Mini logo in contrasting colour. Other products of the 2020 Mini lifestyle collection include the Mini contrast zipper sling bag, Mini kids trolley, Mini T-shirts and polo shirts for men, women and children, Mini cars and stripes gift set, a Mini baby racer and Mini kite.