CEAT Launches SecuraDrive CIRCL. Indias First Road-Ready Tyre with upto 90% Sustainable Materials
CEAT Ltd., a leader in tyre innovation, has launched SecuraDrive CIRCL, India's first fully road-ready passenger car tyre made with up to 90% sustainable materials. This ground-breaking product shows CEAT's commitment to produce premium products holding hands with sustainability and cutting-edge technology. The CIRCL, an industry leading product was aptly unveiled by the Indian Cricket Team ODI skipper, Rohit Sharma who graced the occasion and also shares his ODI highest score as the series number for the tyres, 264 Series.
Developed at CEAT's advanced R&D facility in Halol, CIRCL is available in two eco-friendly variants; the CIRCL 50 and CIRCL 90 with 50% and 90% bio-based content, respectively. This makes it the most sustainable passenger car tyre in the country to date. Designed for the urban, eco-conscious consumer, the tyre caters to 25–45-year-olds in Tier 1 cities who view sustainability as a core lifestyle and status value. CEAT's Managing Director & CEO, Mr. Arnab Banerjee, stated, "With 90% sustainable content, SecuraDrive CIRCL proves that India can set global benchmarks in green mobility. This tyre reflects our vision to become a future-ready, premium brand."
Breakthrough innovations that power this achievement:
• Unified Biopolymer Inner Liner simplifies materials and reduces emissions.
• Glycerol-Based Accelerator replaces petroleum-based chemicals.
• Anti-Static Silica Conductive Solution removes the need for carbon black while ensuring safety.
SecuraDrive CIRCL embodies CEAT's larger mission of transforming the mobility ecosystem. Its 360 degree covered, from sourcing eco-friendly materials to promoting circular economy practices, this gives CEAT the power to control the entire structure further helping better and seamless production.
The tyres will be available from September 2025 at CEAT's premium retail outlets and authorised dealerships. Prices start at INR 8,999 for the CIRCL 50, 50% variant and INR 12,999 for the 90% sustainable version. Â With CIRCL, CEAT sets a bold new standard in sustainable mobility, where innovation meets responsibility.