After the launch of its iconic sports car the 370Z last month, Nissan is all set to promote the car across India by launching the Gran Tour De Nissan 370Z, a tour in which the car will be showcased at dealerships and malls across 10 cities in the country. The first leg of the tour will be flagged off form Mumbai on ninth of February, with Pune, Chennai, Bangalore, Hyderabad, Delhi, Chandigarh, Ludhiana and Ahmedabad to follow. Speaking on the occasion Kiminobu Tokuyama, CEO and MD, Nissan Motor India Private Ltd (NMIPL) said “The grand tour is a part of Nissan’s brand building initiative and our effort is to reach out to prospective buyers by bringing the brand up close and personal to them” The Nissan 370Z is available in two variants. The manual transmission variant is priced at Rs 53.50 lakh ex-showroom Delhi, while the automatic transmission variant is priced at Rs 54.50 lakh, ex-showroom Delhi. Here is what the original press release says: "Nissan launches “Gran Tour De Nissan 370Z” in India Get set to watch and experience Nissan’s iconic sports car at our company dealership and mall in your city •Flag off on February 9, 2010 from Mumbai Mumbai (February 4, 2010) –Nissan Motor India Pvt. Ltd is bringing its iconic sports car to enthusiasts around the country with the launch of its “Gran Tour De Nissan 370Z”. The Gran Tour will showcase the stunning Nissan 370Z at company dealerships and key malls in ten cities across the country, giving customers and car buffs an opportunity to look at and experience the car from close quarters. The unique road-show which will be flagged off from Mumbai on Feb 9, 2010 will travel to Pune (Feb 10-14), Cochin (Feb 19-21), Chennai (Feb 26-28), Bangalore (March 5-7), Hyderabad (March 12-14), Delhi (March 20-22), Chandigarh (March 26-28), Ludhiana (March 30-April 4) and Ahmedabad (April 9-11). (Refer annexure for detailed schedule). Says Mr. Kiminobu Tokuyama, Managing Director and CEO, Nissan Motor India Private Ltd (NMIPL), “The Gran Tour is part of Nissan’s brand-building initiatives and our effort is to reach out to prospective buyers by bringing the brand up close and personal to them. We are confident that initiatives like ‘Gran Tour De Nissan 370Z’ will enable us to build Nissan as an Innovative & Desirable automotive brand in the run up to the launch of our global compact car in July 2010.” Mr. Abhijit Pandit, VP Operations, Hover Automotive India Ltd, Nissan’s strategic alliance partners for Sales and Marketing in India said: “The Nissan 370Z has received tremendous response since its launch on Jan 20, 2010. The number of enquires we have received so far has already exceeded our expectations. The “Gran Tour De Nissan 370Z” gives Indian car lovers a can’t-be-missed opportunity to touch and experience Nissan’s legendary sports car. Combining the heritage of Nissan’s famous Z series – arguably, the best selling sports car line in history – with stunning next-generation styling and performance, the 370Z is bound to create a stir in every city it visits.” Gran Tour De Nissan 370Z will offer car lovers and enthusiasts across the city the opportunity to “Touch and Take Away” the 370Z for an experience of a lifetime. Launched in India last month, the Nissan 370Z is the sports car for the country’s discerning motorists. It offers breath-taking performance, cutting edge technology and seductive design - all at a very attractive price – so that 370Z owners can live fast. The Nissan 370Z comes in eight attractive colours and two interior leather colour options (Persimmon Orange and Black) available in both Manual and Automatic Transmission variants." |
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