Premier Indian tyre maker JK Tyre’s Banmore plant has been awarded the Golden Peacock Environment Management Award by the World Environment Foundation, UK, in the manufacturing category for excellence in environment protection. JK which has pioneered radial tyre technology in India, has also been at the forefront of environment friendly initiatives. It has underlined its commitment to the environment and conservation by launching India’s first eco-friendly ‘green’ tyre in 2005. This tyre is the outcome of path-breaking technology whereby the traditional carbon black is replaced by environment friendly silica, that besides being less hazardous for the environment, also ensures better fuel efficiency due to its lower rolling resistance. The green tyre was developed indigenously at JK Tyre's state-of-the-art R&D facilities at Hari Shankar Singhania Elastomer and Tyre Research Institute (HASETRI). JK Tyre was the first tyre manufacturer to receive ISO 140001 certification for environment management JK Tyre was the key sponsor of the maiden rally of eco-friendly vehicles staged on the eve of 4th EFV Conference 2009, initiated by the ministry of heavy industries. Here is what the original press release says: "JK Tyre & Industries –Eco-Friendly initiatives JK Tyre the leading tyre manufacturer and pioneers of Radial Tyre Technology in India, has been closely associated with the environment friendly initiatives in the country. The Company has been conscious and committed towards the cause of environment and conservation. JK Tyre launched India’s first eco-friendly Green Tyre in 2005. Developed indigenously at JK Tyre's State-of-the-Art R&D facilities HASETRI (Hari Shankar Singhania Elastomer and Tyre Research Institute), Green tyres employ path-breaking technology which replaces the traditionally used carbon black with environment friendly material Silica. Besides being environmentally less hazardous, Silica also promises higher fuel efficiency as a result of its lower rolling resistance. In line with its pioneering spirit, Company’s Banmore plant has been awarded with ‘Golden Peacock Environment Management Award’ by World Environment Foundation - United Kingdom. The award has been given in the manufacturing category for excellence in environment protection. JK Tyre is also the first Tyre Company to receive ISO 140001 certification for Environment Management With a common objective to promote a platform for bringing resources and attention to this pressing issue, JK Tyre is the main sponsor for the First Ever Rally of Eco-Friendly Vehicles held on the eve of 4th EFV Conference 2009 - an initiative of Ministry of Heavy Industries. This rally marks the inaugural preview to the conference." |
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