The Maruti Suzuki A-star, the company’s flagship world strategic model with its ‘green car’ status in Europe, has crossed the one lakh units export mark within a year. It was first shipped to Europe in January 2009. The car is exported to 69 markets worldwide, However, Europe alone, where it sells as the Suzuki Alto, has accounted for 93,562 of the exported units. With its next generation K-series engine, the A-star is currently rated as the most environmental friendly petrol car in Germany. The European version of the car has an Euro V compliant engine with remarkably low carbon emissions.The A-star is sold as the Suzuki Celerio in Chile, Angola, Saudi Arabia, Morocco, Algeria and UAE, while it is sold as the Suzuki Alto in South Africa, Australia and New Zealand.The A-star has boosted Maruti Suzuki exports in the April-November fiscal, to 91,731 units compared to 70,023 units last year. The Manesar plant in India is the only production centre for the A-star which was launched in India in November 2008. Here is the original press release: “Press Release Maruti Suzuki ships out 100000th A-star in less than a year December 2, 2009, Mumbai: Riding on the success of its “Green car” label in European markets, the A-star, Maruti Suzuki’s flagship world strategic model for global markets, crossed export mark of 1 lakh units, with the shipment from Mundra Port, today.The company has achieved 1 lakh units cumulative export of A-star in less than a year since its first shipment to Europe in January this year. Suzuki’s fifth world strategic model, A-star was launched in India in November 2008. Manufactured at Maruti Suzuki’s Manesar plant, India is the sole base for production of this flagship export model of Suzuki, Japan. The car is being exported to 69 countries. Europe has emerged as the major export destination for A-star, where the car is sold as Suzuki Alto. Maruti Suzuki has exported 93,562 units of A-star to Europe alone. Currently, A-star sells in 19 countries in Europe. UK, Germany, Netherlands, Spain, Italy, France are some of the major markets. With the next generation K-series engine, the A-star has been rated as number one environmental friendly petrol car in Germany. The European version of A-star sports a Euro V compliant engine that emits CO2 as low as 103 gms per kilometer. Other major markets for A-star, where it is sold as Suzuki Celerio include Chile, Angola, Saudi Arabia, Morocco, Algeria and UAE. Like European countries, the car is sold as Suzuki Alto in South Africa, Australia and New Zealand markets. In the first phase of A-star export plan, Maruti Suzuki has already covered many key markets in Western Europe, Africa, South America and Asia. In the second phase, Maruti Suzuki will target East European markets. The A-star has led Maruti Suzuki’s export growth this fiscal so far. During April-November this fiscal, the company has exported 91,731 units whereas, during full fiscal last year, Maruti Suzuki’s export was 70,023 units.” |
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