September 03, 2010

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Keep it clean

Ford unveils the new endeavour and the changes are more than skin deep
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Two generations after and Ford has brought about yet another sea change in the Endeavour. This time around there isn’t a new engine but significantly, Ford has introduced an automatic gearbox. Also keeping in mind the number of years the Endeavour has been in service here in India and abroad, it has also been given a comprehensive face-lift. The timing may seem a bit awkward, with the changes coming in the wake of the new Toyota Fortuner being launched. But the change and launch had happened several months ago when I first drove the new Endeavour in the Philippines. Here then is the relevant dope on just how good or bad the new automatic Endeavour is.

DESIGN    
The Endeavour’s face-lift is just  that - a face-lift. Not much else has changed apart from the comprehensively restyled front end. The headlamps are now curvier and wrap around the face and on to the fender. Unlike the brutal facia of the last generation SUV, these curved lamps soften the face and give it a contemporary look. Further style revisions extend to the hood, the grille, the front bumper and the wing mirrors.

The hood now follows the contours of the headlamps and the big bulge that previously extended from the windshield to the grille now stops a few inches short of the grille. It has also grown larger giving it a more pronounced though blunt look that adds muscle to the profile. Further ahead of the hood, the front grille has also undergone a sea change. The most obvious is that the grille is no longer a rectangular unit with straight cut edges; instead it tapers toward the bottom. Three horizontal slats are decked on both top and below the three slats housing the Ford logo by wider chrome strips, with Endeavour etched across the top strip. The bumper too is softer with round edges and an inverted goatee with fog lamps on either side add to the toned down yet sporty personality.

The wing mirrors too are a new design, curvier and incorporating turn indicators. They also come in a chrome overlay rather than the body coloured style seen previously. The changes may seem minor but they make for a remarkable head turning effect. So Ford has achieved what it set out do in the first place, refresh the product without having to incur significant development costs while making it look neater, simpler and contemporary as well. That also means no significant costs will filter down to the consumer.

Inside, little has changed though you will notice the neat  wood inserts that lend a sophisticated look and feel. You also get an impressive feature list which includes satellite navigation, aluminium pedals, overhead LCD screen and three-row seating with air-conditioning for all three rows.   

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5 Comments
Rajeshwar Singh
Jan 22, 2010
05:07 PM
Why must we humans be so stupid. Ford had a perfectly good and adequate version in the 4x4 thunder. It looked great, and was mated to a class leading engine and manual gearbox. It was a package that the now introduced toyota fortuner had no chance of standing upto. But ford in it's utter stupidity goes and introduces a more costly model which looks like a whimp (softened up sissy looks), and if that was not bad enough, tries to impose a virtually unheard of concept of offering a 4x4 model with only a automatic gearbox. Not even a manual gear box as a option for the 4x4 version. Who is ford hoping to sell these pansy suv's to? The mahila mandal's perhaps. Good luck to them.
i am a proud owner of a 2.5 xlt ford endeavour with a manual gearbox, and was hoping to upgrade to the 4x4 thunder last year, but ford's rather hasty dropping of the older versions and introducing the insipid looking and performing newer models have left me no choice but to book toyota's fortuner, which thankfully comes with 4wd and a manual gearbox. If ford still had the older manual thunder on offer, i would not even have remotely considered the toyota fortuner.
god created men & women in diffrent moulds, each with their own unique physical characteristics .
some human god created the 4x4 suv and ordained a manual gearbox on it.
the devil created the eunuch, who, he/she was neither here or there. Poor soul.
ford in it's wisdom chose to give us the eunuch of suv's, a 4x4 with a auto box!
thank god the japanese are still around to give us manly products.
amen !!
Kamikaze
Jan 26, 2010
08:51 PM
They have well & truely gone & made a handsome(ish) suv look like meat pie now. The entire design theme is boxy & it should have unashamedly remained so. Instead they make a boxey suv look like a fish from the front. What a mess ford has made. This will really kill the brand not just in india but also the world over. Already people are complaining. By adding fancy stuff inside does not change much, you are still driving one of the ugliest suv around.
mr. Ford: if its ain't broke, don't fix it.
raja amiyav guha neogi
Feb 13, 2010
02:12 PM
For the future generation so that they can have a healthy life
hardik
Mar 14, 2010
05:13 PM
The.City.Ciean.Are.Is.Drive.Acng.Gas,car
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