By Sirish Chandran,
May 25, 2010 16:44
Brothers up in arms
VW and Skoda are at loggerheads rather than working to a common goal..
One of the curiosities of India is Skoda’s brand image. It’s perhaps the only market in the world where the Czech budget brand is high up on the aspiration scale with a premium tag attached to it. And it’s an image built on solid Octavia-shaped foundations; ten years ago there wasn’t a car to match the Octi’s combination of style, space, safety, quality, dynamics and a diesel engine and for very long it ruled the most desirable cars list. Subsequ...
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